How to make the action against climate change fashionable? Using influential nodes in networks for communicating climate change might help. Persuading opinion leaders with many followers can have a larger impact than targeting a mass of people.
The spread of the virus can teach us lessons about how ideas can spread. There are some people with a large impact on the opinion and behaviour of many. Most of these influencers are media celebrities and some are locally well-known. If they talk frequently about using no plastic bags anymore, they can make it a fashion for their followers, which might be more effective than rational argumentation. Identifying these people who are both influential and ready to use their popularity to assist the fight against climate change might help to spread the good practices by making it fashionable.
Image: Courtedy of Márta Bisztray